Case Studies

Margaret Wood, IOD

Awards catapult MD into Institute of Directors’ national arena


Margaret Wood MBE, the MD of niche manufacturer ICW, commissioned Quest PR following a referral. Our remit centred on profiling Margaret’s expertise and achievements as a businesswoman in a traditionally male focused industry and positioning Margaret as a champion of entrepreneurs. 

The campaign reinforces the power of how winning awards can open doors and take business leaders to new heights. Achieving a Special Judges Award from the Institute of Directors which we compiled led to Margaret being invited to be the Regional Chair of the Institute of Directors (IoD). This position entailed playing a key role in policy making at national level and elevating her profile to new heights as a key spokesperson for small and medium sized enterprises.

“Quest was first recommended to me in 2007 – I have found them innovative – they have understood my business and understood me as a businesswoman and have raised the profile of both myself and the business.  We’ve also worked with them in submissions for awards and I received an award from the Institute of Directors.

"We do a blog for the Manufacturer which I’m involved with an which has also featured in the Daily Mail on the careers section for manufacturing for women which is one of my great passions.  I can’t recommend Quest highly enough."

Margaret Wood, Regional Chair of the Institute of Directors