Case Studies

EnviroVent

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Remit

Harrogate-based EnviroVent is the UK's leading supplier of ventilation systems to the social housing sector. In 2007 it became part of the Soler in Palau Group - a world leader in ventilation.

All EnviroVent products are designed to be long-lasting, low maintenance and energy efficient, reflecting the company's eco-friendly approach to ventilation.

Objectives

Following rapid expansion to a turnover of more than £8 million, EnviroVent was keen to maximise its innovative products through media relations and employed Quest PR to:

  • Develop a regional business profile to highlight the company's success as a growing green manufacturer and innovator
  • Increase awareness among potential customers in social housing and local government
  • Deliver award successes to bolster awareness within trade and regionally
  • Support the launch of the company's new heat exchange extraction system
  • Align PR with marketing strategy and drive

Planning and Implementation

Following a comprehensive meeting with the senior team to understand the business, its vision, objectives and areas of expertise, Quest devised a plan encompassing key messages, target media, guaranteed delivery and activity levels.

Extensively researching business and industry awards Quest submitted EnviroVent for the inaugural Barclays Green Leaders Awards as well as the Yorkshire Post Excellence in Business Awards.

To support the launch of the heat exchanger, Quest created press packs and arranged interviews with key industry sector journalists to discuss the company's ethos, products and business success. Quest then followed this by developing relationships with key contacts on all relevant trade sector magazines to feed comment, analysis and news stories.

To create a powerful impact on the regional business media, Quest created an all-encompassing ‘launch' press release which underlined the company's key messages, growth rate and environmental credentials. This was followed up by successive releases on latest company news as well as drawing on extensive contacts and knowledge of regional business publications to position the company and its senior team for comment and wider features.

Results

Quest secured extensive features and news stories in key regional titles such as the Yorkshire Post, thebusinessdesk.com, Yorkshire Business Insider, York Press and Harrogate Advertiser. Exceeding guarantees of coverage by 50 per cent, Quest delivered an 11-fold return on investment based on advertising value equivalent - smashing our guarantee.

EnviroVent was recognised as one of the UK's top 25 Green Leaders for its range of products and commitment to environmental credentials and was awarded Best Company in the Under £10m turnover category at the Yorkshire Post Excellence in Business Awards.

Full-page editorials were secured in focused and relevant industry titles including Heating & Ventilation News, Local Authority Building and Maintenance and Building Products magazine - with key EnviroVent spokespeople commenting upon issues such as ventilation and sustainability.

Quest also delivered a PR training course for one of EnviroVent's marketing team to enable them to write press releases for trade publications about new products and latest innovations.